Handmade products have a way of their own to carry us away. Each and every product has something peculiar, a unique spin that hits home. Being more than just a commodity, a whole lot of thought and effort is put in to bring them to life. The personalised touch added in the products always makes them more special. Knowingly or unknowingly when we buy them, we don’t just help the economy or help run a family, but we invest in the dreams of an artist. ‘Haathmade Happiness’ is our way of bringing to you the stories of people whose endeavour rose above the title of home-run brands and made their way to people’s hearts.
One such brand that adds life to your storage is Tronc&co. A brainchild of two sisters, Arushi and Aaditi, this brand is here to make your storage more stylish and fun. From travel luggage to trunks for your spaces, these handcrafted storage units are sure to add colours to your life. Read on to know more about their vivid journey.
Translating Tronc&co
Tronc&co is a brand that was created to add quaintness and freshness to the world of storage. More than just a pile of wood, metal and rivets, the handcrafted products aim to resonate with people’s aesthetics. The trunks are inspired by the old-world charm, elements from the Victorian era and detailing from a glorious era gone-by. Traversing the path of mere functionality, the brand creates storage units that can be utilised and also help people connect to the things around. Using exceptional dexterity, they create luxury trunks, liquor cabinets, jewellery boxes and other storage units with various materials. They even hand-paint travel luggage as per customisation requests. These luxury trunks are an amalgam of both utility and creativity that will add charm to your routine lives.
Encapsulating the brand
The idea sprouted from Arushi and Aaditi’s stories from childhood of their family’s time spent in the tea estates in Assam and Darjeeling. The brand focuses on changing the trend of impulsive buying and instead have more thought put into the process. To make that happen, they like to involve the clients throughout the complete process so as to let them express themselves and connect with their new belonging. This lets the product become an integral yet personalised part of their life.
All the designs are handcrafted with exclusivity as the key. There is only one design created for each trunk. Bespoke and individualised is how they like their products to be.
Haathmade Happiness: Arushi and Aaditi pack art in a trunk with Tronc&co
Handmade products have a way of their own to carry us away. Each and every product has something peculiar, a unique spin that hits home. Being more than just a commodity, a whole lot of thought and effort is put in to bring them to life. The personalised touch added in the products always makes them more special. Knowingly or unknowingly when we buy them, we don’t just help the economy or help run a family, but we invest in the dreams of an artist. ‘Haathmade Happiness’ is our way of bringing to you the stories of people whose endeavour rose above the title of home-run brands and made their way to people’s hearts.
One such brand that adds life to your storage is Tronc&co. A brainchild of two sisters, Arushi and Aaditi, this brand is here to make your storage more stylish and fun. From travel luggage to trunks for your spaces, these handcrafted storage units are sure to add colours to your life. Read on to know more about their vivid journey.
Translating Tronc&co
Tronc&co is a brand that was created to add quaintness and freshness to the world of storage. More than just a pile of wood, metal and rivets, the handcrafted products aim to resonate with people’s aesthetics. The trunks are inspired by the old-world charm, elements from the Victorian era and detailing from a glorious era gone-by. Traversing the path of mere functionality, the brand creates storage units that can be utilised and also help people connect to the things around. Using exceptional dexterity, they create luxury trunks, liquor cabinets, jewellery boxes and other storage units with various materials. They even hand-paint travel luggage as per customisation requests. These luxury trunks are an amalgam of both utility and creativity that will add charm to your routine lives.
Encapsulating the brand
The idea sprouted from Arushi and Aaditi’s stories from childhood of their family’s time spent in the tea estates in Assam and Darjeeling. The brand focuses on changing the trend of impulsive buying and instead have more thought put into the process. To make that happen, they like to involve the clients throughout the complete process so as to let them express themselves and connect with their new belonging. This lets the product become an integral yet personalised part of their life.
All the designs are handcrafted with exclusivity as the key. There is only one design created for each trunk. Bespoke and individualised is how they like their products to be.
Against all odds
Introducing a new concept comes with its own set of challenges. The concept being the first of its kind, it was difficult to make people understand the product and its essence. They believe with time, people have started understanding the thought put into it. The sisters yet keep moving strong taking their brand and adding hues to people’s lives.
With the rising awareness, Arushi and Aaditi aim to let the designs mature with time and provide exceptional products with the brand Tronc&co!
A sight for the eyes, follow their page on Facebook and Instagram to see their work and to get your own personalised pieces.
