Belisma, by Ritu Seth,the first ever luxury boutique store of Surat, is open now at G 36, 37, Rajhans Ornate, Parle point . Last week, the store had its soft launch, amongst close friends and family, and we got to see the embellishing extravagance that the store really is. It's the place for the high end jewellery lovers of Surat. A place where class meets art. Belisma means that which is very beautiful. The name itself represents the ravishing feelings behind the jewels and designs drafted and created at “Belisma”.“Belisma” visions to provide luxurious jewellery and elegant timepieces, with great satisfaction.In simple words high end jewellery that will become a part of your everyday life with a markable difference. From arresting signature designs to customary pieces, Ritu Seth’s designs resemble that of an artist, and it’s with utmost dedication and precision that she carries out her work. She has bagged various awards and recognitions, and with an experience of over 6 years of working across various national and international platforms, she aims at transforming the way people look at diamonds. The art is the most important of the things, and Ritu Seth totally abides by it, which is what helps her create the outstanding pieces of jewellery that she does. "Style is very personal. Fashion is temporary, but style stays for ever. Every girl is beautiful, princesses in their own worlds. So no point keeping it locked away in the lockers. Wear them, live them." - Ritu Seth.