Passion backed with dedication can take you places and Jigar Patel’s exemplary journey stands as a proof of it. From a school drop-out to becoming the man behind the most renowned, exclusive retail outlet in the city; Jigar’s story affirms that when you believe in yourself and your abilities, success is just a step away from where you begin. Let us take a tour of how this 16-year-old, impassioned boy brought about a wave of change in the fashion sense of not only the Surti’s but of people around the world, with G3+ Fashions.

The Beginning:

While the road to success is far from easy, it is the path followed by some of the most successful people in history. Starting at the young age of 16, Jigar quit school because of his zeal for his family business. Although his parents were keen for him to complete his education, he had different plans in his mind. From a warehouse keeper to a cashier and then finally stepping into business, he has tasted a bit of everything. A believer of ‘without a stronger foundation you will have trouble creating anything of value’, he brought about a change in the entire functionality of the store. Coming from the generation of technology, Jigar pioneered the system of bar-code scanning and inventory management to assemble a new pattern of running the store. Starting from 2 stores at Lalgate, he expanded his business with the establishment of showrooms in the elite locale of the city. Presently, G3 is the most sought-after fashion store for wedding collections, inclusive of men’s wear as well as kid’s wear. It offers you the complete range of garments, all under one roof. With his unconventional ways, he managed to forgather an unwavering clientele providing them with a lifestyle beyond the average.

Out-doing the limitations:

In the era of the Internet, even the sky is not the limit and Jigar took it quite seriously. With the commencement of his online website in 2006, G3+ is the first ever company of retail outlets in Gujarat to serve international customers. To ensure the utmost satisfaction of their NRI customers, the store has administered G3+ video shopping. Wherein, the customers are served online through Facetime and Skype to give them a live footage of how the product actually looks. Serving not only Indian clients but also international clients from Australia, UK, USA, New-Zealand and parts of Canada, he has made it undeniable that success and perseverance know no boundaries. A standing proof of the fact that dedication knows no time-zones, he makes sure that the store opens at 8:30 am to ensure timely service to the customers, abroad.

Rearing the Heart Young:

Jigar believes that discipline leads you to deliver nothing but excellence and that is the prominent motive of their company. Passion for your work and the way you channelize it, is the only way to pursue, what you yearn for. He is not afraid of criticism and also longs flattery from the customers. He ensures that every customer reviews and provides feedback on their service and takes them into notice. He feels that fashion is not limited to expensive garments and makes his store strive to serve the customers coming from different backgrounds. He is high-spirited and believes that one is never too old to learn. He is a voracious reader and keeps himself posted about the newest of trends. He pursues a number of online courses from international universities like ‘The Harvard’ to bring the overseas’ fashion to the foreground. Jigar firmly states that one should never be satisfied with his achievements and that is what keeps you going. You should never be afraid to be greedy and want more for yourself unless you do not harm someone. He plans a further expansion of his business and wishes to establish more stores across the state. Jigar has proved time and again that when you have a clear vision and dare to look at things differently nobody can stop you from reaching the zenith in any career.