It is true that building a business empire is hard, but even harder is to maintain it at the peak and to keep it moving. Here’s the story of the third-generation owners of a brand, who are striving to stay true to the brand’s established identity while building a distinct mark of their own. Meet the MDs of G3 Star, Sunny Patel & Jayraj Patel.

Fitting in the large shoes

Anybody hailing from Surat would already know the three decades old name of G3 and what it stands for. But only a few know the strings of jobs that goes at the backend to keep it working. With three existing outlets and one upcoming store, G3 Star is the descent of the same brand and is led by the Patel-duo Sunny & Jayraj. They believe that running a well-established business has its own set of pros and cons. On one side it presents a good number of loyal clients from the city as well as around the world, on the other, it keeps them on their toes to consistently stock up their shelves with fresh and trendy collections in order to retain them. With a lot on the plate, G3 Star is striving to emerge as the leading face of fashion and clothing sensation in the city, at its own pace and rules.

Serving Right

Being a part of the fast pacing apparel industry, both the brothers prefer to travel across the states and countries to find out upcoming trends in fashion, every now and then. They also have an experienced buying team, agile warehouse systems and state of the art customer care centre to point on in the industry. From weavers to fashion designers, they find and assemble collections that are fresh and emerging, and can suit a variety of customers coming from different income strata. Be it western party wear or traditional attires, be it simplistic and occasional clothing or complete bridal wears, G3 Star aspires to serve all the clothing needs of men, women as well as children. As an enormous retailer store for fashion and lifestyle products, it offers a complete experience to the shoppers with swift services and a plethora of products to choose from. With customer service and quality as their business plan, the Patel duo is diligently working to bring the best to offer to every patron who walks in their stores (and many a time through video calling facility). To make sure their clients can reach them on the go, they have a prompt team that looks after their web portals that offer e-commerce and online shopping facility.

New Chapter to Come

They plan to become India’s leading high street fashion brand and one of the finest online & retail fashion stores in the country. Sunny says that they will be soon opening another store in the city, that will be bigger and better than all the ones that already exist. With a fresh team and newest of collections, they will be able to serve the customers like never before. Their brand is a truly a star in making. You can follow their trend-setting collections on Facebook & Instagram.