Close
October 10, 2016
Pet Pooja

The fiery wok and a dragon’s foresight : Sohil Panjwani, Wok on Fire

October 10, 2016
Pet Pooja

The fiery wok and a dragon’s foresight : Sohil Panjwani, Wok on Fire

Wok on Fire,World Food Day,Digital Door

Wok on Fire,World Food Day,Digital Door

Red and black fiery colors and heady aroma of Chinese cuisine wafting in a tightly packed but tastefully done room – that description is the only befitting description of the city’s most loved authentic (well almost) Chinese (Cantonese, Hunan et al.) restaurant Wok on Fire. Establishing its base in the city of Surat, Wok on Fire has walked and gone a long way and has never looked back since.

A quick service restaurant by Mr. Mischief Hospitality, it is a restaurant with its own quirks and temperament. One of the first QSRs in the city, Wok on Fire managed to make its mark here and beyond, in style. Setting its ball rolling in January 2012 at Parle Point, Sohil Panjwani’s slightly hazy yet strong vision led to its extensive expansion in just a span of 4.5 years. The franchise has outlets in Surat, Ahmedabad and Baroda. It will soon have its presence in Rajkot, Pune, Mumbai and Madhya Pradesh.

Sohil decodes the secret behind why Wok on Fire stands out of the league. He describes “You wouldn’t find a Vegetarian Indo-Chinese restaurant chain equivalent to Wok on Fire anywhere in India.” This is what their USP and strength is. The concept of this QSR, the outlet design, the menu, quality and quantity of dishes and a careful melange of spices that suit an Indian’s Chinese taste buds all add to the paraphernalia required to set up this high-profile franchise. You can probably spot their signature take-away RED boxes in every household that loves Chinese food.

It is a formalized business system that includes business standards, training procedures, dress codes and everything else that goes into the diurnal running of the business. This is the biggest professional success Wok on Fire has achieved as Sohil describes it. He shares an important strength of his business outlet – Wok on Fire was one of the first restaurants after Pizza hut and Dominos to introduce the home delivery option in the city. They have their own call centre which takes in all the orders and then they are routed to their respective areas. Mr. Sohil’s voice gushes with excitement as he informs us about the app for Wok on Fire which will be coming out soon.

Consistent taste, great customer service and Sohail’s love for food undoubtedly sets Wok on Fire a pedestal higher than a run of the mill eatery. It surely is a Franchise on fire.

Comments

  • Veerti

    Life just got easier with Wok On Fire. The Manchurians, noodles, and rice define happiness. The best part being the customer service- I feel that’s the most appealing of course apart from quality maintenance.

    October 24, 2016
    reply

Post a Comment